KARLO: Well, you know, just to start off on that conversation, thats something that Im very concerned as we see this explosion of media and people able to create their own blogs, their own news sites, and these are news things that dont have the checks and balances. Weve been talking about how changing the changing media landscape is affecting the delivery of local news. With the current scenario being dynamic, 5 - 10 % of the active cases still need hospitalization. KARLO: And so its a new concept because what Im trying to do is think about the fact that maybe in 10 or 15 years, well still be producing local, thoughtful news analysis of the issues that are important to San Diego but our shipping department might change. I really I just dont I dont really agree with that perspective. However, conditions vary by type of recreation area, and higher housing costs and . But what you get over the course of your consumption of media, be it from one outlet or many outlets, is you get a steady improvement of the kinds of facts and detail that youre getting. It is a newspaper that primarily focuses on the coverage of issues, events and developments in a specific rural community. Roughly half of the remaining 7,112 in the country - 1,283 dailies and 5,829 weeklies - are located in small and rural communities. Database journalists are real people who have real jobs and they can sit there with a spreadsheet or a MySQL database and generate news. But in our realm at KPBS, in the nonprofit mode, we raise money in a variety of ways, KARLO: including membership, corporate support and philanthropy to, in fact, produce programs that are of value. That is why this country is called agricultural. And we have that kind of talent on staff, and I believe that all the organizations here probably have that kind of talent. But theres also probably a desire by some to say, okay, I want to alert the news media to something thats going on. Thats, Im sure, a different show of whether the economy is really rebounding, you know, but assuming that is, thats going well. I am a contributor and a member of the station. NELSON: Advertising sales dollars up? Rediscovering the Importance of Rural Communities. Do we have much of a future. Many of them do not know the difference between a fact and an opinion. You know, those are the things that are very powerful in peoples minds and its really the job of everybody who traffics in honest information to help people look at the facts rather than these emotional issues, you know, that they want to believe which often, as in this case, are untrue and damaging. LIGHT: That has to do with the strength of our communities, the strength of America, right? LIGHT: So thats sort of the first order of business in getting those things taken care of. Through circulation the interest of readers in the newspaper is raised. Toggle navigation. And thats why right now for us, the delivery piece is not what were going to spend a lot of time and attention on because we cant affect that change. Most important, the Community Design Team leaders have learned that the Community Design Team program's success depends on meaningful interaction with I sit next to him and I gotta tell you, the mans a hes amazing. NELSON: Well, Im glad for the call, Hugh. You know, Gene Cubbison, whos always been our political guy, but hes more focused than ever on it. If you looked at the footprint of the U-T in this market, it is many fold larger, the print piece alone, than any other medium. Theres a fishbowl effect in small towns, and its newspaper is hence, often its lightning rod. And all you had to do was read the page that they even said and a lot of these newspaper things and on TV and radio, if you just read the page that theyre talking about, you could see that it wasnt true. GRANT BARRETT (Engagement Editor, Voice of San Diego): Howdy. Back then, The Bridge was one of just two newspapers in Australia still using the centuries-old method of hot lead printing. Principles of Journalism: . That, in a nutshell, is the true Power of the Press. In TV, we had the digital conversion where, you know, all of the signals went digital, which put far more people into digital cable that had more choices, which youre going to take advantage of. NELSON: Yeah, theres a chance to reinvent for everybody, isnt there? What are we This was a part of my earlier question. NELSON: Lets stop here. Many news organizations, like newspapers, TV and radio stations, are in a frenzy to reinvent themselves to keep up with these changes. And I know from KPBS standpoint, we work on this very much and we have three senior editors that review everything thats going out before it goes out. And its those things that are kind of, you know, for us breaking news, spot news, you know, thats bread and butter, DAWSON: of what we do. They used to have deep faith in religion and duties. If somebody sees something and they want to contact the Union-Tribune, how do they do it? For those two weeks, alongside the headline news, we published stories on the opening of a new boat ramp, a golden wedding anniversary, the reopening of an old pub, the relocation of the butcher's, Christmas preparations, a hay bale blaze and the senior citizens' debutante ball. They receive your newspaper, advertise in your newspaper, sometimes even when they dont have to, based on a simple precept: They trust you to do your very best to find the truth and to tell it to them. Were going to keep doing that. Jeff in La Mesa, thank you for calling. To hear more from Reed Anfinson, I encourage you to watch these episodes on rural newspapers on Pioneer Public . Not that, you know, we dont make them. Rural community newspaper is a regular publication for a community. NELSON: Were going to take a break. 1 In 2015, they surpassed the death rate in urban areas. DAWSON: I think thats one of the, you know, one of the scary parts. Okay. Learn more about us. When you support your local newspaper, you are also supporting your community. Agriculture, including food, fiber, fuel and other bio-based products, has been an important economic and social driver in rural communities. KARLO: Well, you know, for us, I dont have to worry about, KARLO: Yeah. He probably did some good for San Diego with that nonsense that he got involved in with defense contractors, bringing business to San Diego. NELSON: Thats one of the problems with online. And its important, and we want to be accurate, we want to be impartial, we want to be fair, and we want to present people with good information. KARLO: And that shipping department is television, radio, digital media and all the social media type sites. Your email address will not be published. And we were taking information from people in the community on evacuating, where the fires are, where the road closures are. Tom Karlo. On a community level, it is enormous." The study. BARRETT: people are coming to their website but by putting in on air, it gets to in front of more people and, you know, its really all about serving the audience. So we have to protect that and being five minutes behind or five hours behind, I dont believe, you know, is important enough to risk that mistake. But, I mean, I do. NELSON: Jeff Light from the Union-Tribune. Its quite disappointing that weve been locked up in such draconian fashion when weve had no COVID-19 cases here. The poverty rate within rural communities is higher than the national average16.5 percent of rural community members live below the poverty line, compared to 14.8 percent nationally. JEFF (Caller, La Mesa): Hi. And I think it has forced us to take a look at what we do, refocus ourselves, you know, and come up with a better plan for the future in really an exciting way. KARLO: Yeah, and what we were is, we had a TV department, a radio department. LIGHT: Yeah, I mean, I would say that right now print is very, very strong. I have been in this crazy business for some 38 years now, at both the daily and weekly levels, and been blessed to receive a few accolades along the way, but the greatest single compliment I have ever received came from a salt-of-the-earth little lady who stopped by the office to pick up a hot off the press edition featuring the issue du jour in my little town. LIGHT: No, I think those big pieces absolutely will happen. The increasing number of drug overdose deaths in the United States has hit rural areas particularly hard. And its the stuff in the middle that weve kind of started weeding out, that those little stories that it happened today but is it all that big a deal? NELSON: Im Dean Nelson sitting in for Maureen Cavanaugh. You make mistakes and sometimes its hard to keep up. Were doing that kind of stuff. NELSON: Why do we need an online news service? 00:00. And one of the major things that I did about 18 months ago was decide that I didnt want us to think of ourselves as a television station, a radio station and a digital website. The paper examines rural or community development in Nigeria with emphasis on the institutions, agencies, policies and strategies employed to bring about the much needed . Country Australians are renowned for their resilience, but 2020 has so far tested even the most stoic. Tell us where youre getting your news information and how well the local media are doing. Every town with a school needs a newspaper.". The villagers consider land as their real mother as they depend on it for their food, clothing and shelter. Approximately one-fifth of Americans live in rural areas, and 10 percent of the country's gross domestic product is generated in nonmetropolitan counties. BARRETT: Absolutely. Some of those mastheads, like the Leongatha Star, had been keeping their communities informed since the late 1800s. cajun sausage pasta no cream; short ted talks with transcripts; pronovias wedding dresses Its just not going to happen. So if youre coming only to us just for our point of view, youre getting more than that. And so they want to know why does it matter to me and were, BARRETT: And thats why weve partnered, is to really better serve the audience. Dozens of jobs at regional radio and TV stations have been similarly affected. KARLO: and a web department, and I really brought them all together and said were going to be one content division and were going to focus on producing thoughtful news analysis, longer format stories of important issues that are affecting our community. Such an emphasis is important for a number of different reasons. Articles I first thought mundane turned out to be very important, especially those that highlighted an achievement. As I said at the beginning of the program, voiceofsandiego.org, on a nonprofit model, has shown year over year increases in the amount of revenue thats come in. NELSON: based on foundations and philanthropists? Country Australians are renowned for their resilience, but 2020 has so far tested even the most stoic. You know, they. Youre on These Days. Well, maybe not. And so in our partnership with NBC, we can take that kind of journalism, package it up, and say, look, here is this issue explained in a nutshell. Harsh Pati Singhania, managing director , JK Paper, said India has arrived. Local newspapers can strengthen communities. LIGHT: Yeah, every, you know, I think the most important thing to start would be, yeah, revenues are increasing and were doing well and exceeding our budget so, you know, I feel like the U-Ts a prosperous business and, you know, that had not been the case just a few years ago. And when we return, well continue talking about the rapid changes in how news is delivered and how local news organizations are changing as well. 1 Moreover, rural areas are crucial. I think people want choices. LIGHT: So I think right now were at a point of rethinking those things and trying to put together organizations that will meet the public demand and the public responsibility that we have. The pages roll off an 1894 Miehle printing press at The Bridge's office in 2003. Every number is up and its great, and we look for that growth to continue in the following year. Nobody ever said that. Putting Smart Growth to Work in Rural Communities, EPA and the International City/County Management Association (2010): Focuses on smart growth strategies to meet three main goals: support the rural landscape by keeping working lands viable and conserving natural lands; help existing places thrive by taking care of investments and assets; and create great new places by building lively and . This is a book on rural social work practice as it exists in the United States during the first decades of the twenty-first century. The Force has received eight reports of the theft of sheep-related farming equipment since the start of January across the county, with sheep hurdles, sheep handling systems, weigh scales, sheering machines, guillotine gates and sheep feeders being targeted.. With investigations into these offences continuing, the Rural Crime Team has issued a timely reminder to farmers and landowners on the KARLO: They want to go to the ATM machine to get their money, they want to go to the local branch to deposit their checks, they want to go online to pay their bills. So for us, too, you know, the model in terms of commercial media and I think more of television and radio, is that you produce a program to make money. Jeff Light, editor of the San Diego Union-Tribune, Greg Dawson, news director for NBC 7/39, Grant Barrett, engagement editor for voiceofsandiego.org, and Tom Karlo, general manager for KPBS. The number of pages in your average American newspaper is much smaller and thats a reflection of the change in some of the business model underpinnings. And, you know what, theres been a couple of examples the last year that Im not going to talk about where we actually said something that wasnt accurate because we got it from a blog and we didnt check it. DAWSON: Absolutely. Well, we know whats going to happen. Lenny was blind, so every Thursday for almost 20 years the two would round the corner and, beneath the shade of a large wattle tree out the front of Cath Langs house, Albert would read Lenny the newspaper. KARLO: And then television became really big, and then it redefined themself with home videos. We I assume the same is happening at all of your places and then we have citizens writing back in and calling us on it and saying, hey, you got this wrong. NELSON: Okay, thank you, Barry, for your call. They usually allocate a sizable budget for the promotion and development of libraries and community centers. Were not trying to get in the breaking news business, were trying to get into the thoughtful news analysis where people have a chance across television, radio and the web to be well informed. Donate to Giving Compass to help us guide donors toward practices that advance equity. NELSON: Let me close with a final question. Recently the paper went through another round of layoffs and restructuring. Rory Devine is now almost exclusively doing education, which she was always kind of doing education but. In the eighties, when ATM machines came out, people said, thats it. One of those was Albert Lyon, whod buy the paper not just for himself but also for his good friend, Lenny Logan. BARRETT: Oh, yeah, Im part of the cabal, is it? Id like to thank my guests this morning. NELSON: Right, youre trying to merge them. NELSON: Lets take another caller. Many in Corporate India also prefer to view such developments as milestones in India's growth story. I think Ive heard that from all of you in one manner or another. The chosen theme for this years National Newspaper Week is Power of the Press, and that power, it seems to me, is a very relative thing. These losses will also affect many more people for whom the local paper meant so much. Youre on These Days. These closures have cost the livelihoods of journalists, photographers and designers. The year began with . Our number is 1-888-895-5727, thats 1-888-895-KPBS. So, you know, there are. Tom, lets start with you. The importance of newspapers is an underestimated factor. We are a nonprofit too. The most important news, analysis and insights delivered to your inbox at the start and end of each day. A survey named called the Annual Status of Education Report (ASER . Weve been talking about local news and the changing landscape of the news media here. KARLO: Well, for us, we want to be local but I also want to emphasize that the local content that were developing is we want to be doing thoughtful news analysis, in-depth of the subject that were talking about. LIGHT: Yeah, no, I dont buy into any of that. Those community members in the diaspora are also interested in what happens in their community or how what happens across the nation affects their community. I think were doing quite well. Theres a credibility issue there, isnt there, with that kind of speed? This is the reason why a ruralite is more influenced by nature than an urbanite. I just wanted to go back for a second to the conversation about speed and propaganda. NELSON: Well, Voice of San Diego is almost all local news, isnt it? Our work in agriculture finance helps clients provide market-based financial services, and fund long-term and green investments to support sustainable agriculture and agri-food value chains. NELSON: Were going to talk about those changes in just a minute but let me hear from some of the others. Are we ever going to see newspapers again? Good, and I want to hear from the rest of you on this local news thing but first I want to take a caller, Iad (sp) calling from San Diego. They had the page up and so you go to the you pulled it up online, read the page, and theres It was talking about end-of-life counseling and it was talking about how when people are, you know, towards the end of their life, how theyll provide a counselor for the rest of the family. Approximately 53% of the countries' population lives in the countryside. One of Just to respond to what you just said, you know, at the Voice of San Diego, we make a practice of pointing out great journalism elsewhere. A slightly smaller share (13%) say this is a major problem in the suburbs. NELSON: Well, in fact, go ahead. If it werent for the difficulties of going through it, this is one of the most exciting times weve ever seen in this business. I think at that point people really were scrambling. They cover the headlines and events globally, including local news and articles. NELSON: Okay. Barbara from Vista, good morning. In a small town, readers expect their newspaper to separate the wheat from the chaff and then to tell it like it is.. The year began with bushfires destroying the lives, and livelihoods, of tens of thousands of people. But we do read papers. Greg Dawson from NBC 7/39. And I think all of us in this room dont let anything out in our medium without it going through some sort of editorial review. And for us, as a nonprofit organization, weve actually been growing. They know nothing about current events. The community newspaper is not some monolithic entity; its editor is not some ivory towered big shot. He or she is also a neighbor. BARRETT: Well, the old Its not really about the medium so much as its about the content. Sign up to The Sydney Morning Heralds newsletter here, The Ages newsletter here, Brisbane Times' here and WAtoday's here. In fact, Im going to let one of our callers ask him. And I hear people just basically blatantly lying and it never gets called on and it really bothers me. Every facet and feature of marketing demands a refashion when the focus is shifted to rural marketing. During my first week, Mrs Leslie Taylor dropped in to proudly announce her six-year-old granddaughter had won a national drawing competition. It is a matter that we make a decision on a program on its content and value, KARLO: and not on its return on investment. That, folks, is what makes the Deer Creek Pilot mighty, mighty important to those people who call that place home. Right now, were all focused on how do we continue to, you know, deliver the best content and then produce it in a way thats then accessible in any form. It simply isnt. Williams OutBack Magazine. Rural community newspaper is a regular publication for a community. A 501(c)(3) organization. IMPORTANCE OF RURAL MARKETS Today rural markets are providing substantial market share to consumer goods firms due to increase in purchasing power of rural population. Rural development is considered to be of noticeable importance in the country today than in the olden days in the process of the evolution of the nation. In this article we have elaborated the reasons as to how the rural standards have gone up from what they were and the demand for the consumer goods. BARRETT: personal story as well as a statewide story, just fantastic stuff. When it comes to service-exporting jobs the difference is greater - in the rural areas 41 per cent of these jobs are high skilled, compared to 48 per cent in the hinterlands. NELSON: Okay. Their masthead, The Koondrook and Barham Bridge, had been serving the two Murray River towns since 1909. Disparities in rural health care have been well established with respect to socioeconomic status, race, and geography. Producers, distributors, processors and retailers all play a role in the food system to get agricultural products from farm to table in both domestic and international markets. And, KARLO: you put commercials on and it has to have a return on investment. So where is that line? Newspaper is the most important part of our lives. One big reason: local newspapers highlight and increase community pride.